The Chairman of the Board is elected for one year and in total four candidacies have been received:Freyja Eilíf,Jóna Hlíf HalldórsdóttirHelena Aðalsteinsdóttir and Sunna Ástþórsdóttir.

The Chairman of the Board is elected for one year and in total four candidacies have been received:Freyja Eilíf,Jóna Hlíf HalldórsdóttirHelena Aðalsteinsdóttir and Sunna Ástþórsdóttir.

Freyja Eilíf

Freyja Eilíf (b. 1986) graduated from the Visual Arts Department of the Iceland Academy of the Arts in 2014 and has been working as an artist and a curator since then, as well as directing Ekkisens Art Space, which hosted over 100 exhibitions in 2014-2019. She is now the owner of The Museum of Perceptive Art, an exhibition space and an experimental studio.

Through her work as the director of Ekkisens and the Museum of Perceptive Art, Freyja Eilíf has managed numerous group exhibitions in Reykjavík, around Iceland and also in Europe and the United States, e.g. in HilbertRaum in Berlin, Durden & Ray in Los Angeles, DZIALDOV in Berlin, Two Queens in Leicester and Metropol in Tallinn. She has also participated in the Supermarket Art Fair in Stockholm and the OPAF Art Fair in San Pedro, California.

In 2016, Freyja Eilíf was the holder of Tilberinn, an award for courage and diligence in the field of visual arts. She has received a scholarship from the Artists' Wages Fund and been invited on residencies organized by the Cité des arts in Paris, France, Fylkeskultursenter in Tromsø, Norway, Kunstnerhuset in Lofoten, Norway, Kunstlerhaus FRISE in Hamburg, Germany and SÍM in Berlin.

In addition to her exhibition related work, she has worked as a technician at the Reykjavík Art Museum, teaching undergraduate and visual arts at the Reykjavík Art School and was a visiting lecturer at The Vilnius Academy of Art.

Jóna Hlíf Halldórsdóttir

Jóna Hlíf has extensive experience in the fields of the visual arts and their management. She has worked as an independent visual artist since 2006, served as chairman of the Sculptors' Association in Reykjavík (2011-2013), chairman of the Association of Icelandic Visual Artists (2014-2018) and director of Gerðarsafn (2019-2021). She has also served on the boards of Skaftfell, the Association of Icelandic Artists and the Reykjavík Art Festival. Jóna Hlíf was part of the editorial board of the magazine STARA, which aimed to promote discussion and knowledge of art.

Jóna Hlíf has established herself as an artist with solid knowledge in the arts as well as exhibition management, museum work and art teaching. She has partaken in numerous solo and group exhibitions in museums and exhibition spaces in Iceland and abroad. Her work is represented in the collection of all the major museums in Iceland and she has received five artists' salaries.

Jóna Hlíf has been a part-time lecturer at the Iceland Academy of the Arts since 2013 and the Academy of Fine Arts in Akureyri since 2010. She has worked as an independent curator along with her own art practice. She co-founded and ran Galleri Box (2005-2009) and Verksmiðjan á Hjalteyri, which received the Eyrarrósin 2016 as an outstanding cultural project in the countryside.

Jóna Hlíf graduated from the Academy of Fine Arts in Akureyri in 2005, completed an MFA degree from Glasgow School of Art in Scotland in 2007 and an MA in art education from the Academy of Fine Arts in 2013.



Helena Aðalsteinsdóttir

Helena Aðalsteinsdóttir is an artist and curator. For the last ten years, she has worked with varied institutions from artist-run project spaces to museums, radio and educational establishments. She is the founder of artist run project space at7 in Amsterdam (2017-2019) and collaborative artist residency in Hrísey Iceland (2014-). She currently works as Assistant to Head of Exhibitions at Central Saint Martins in Iceland and as guest curator for Kling & Bang. She interested in collaborative art practices, creating space for experimentation and curating possible futures. Helena received her BA degree in Visual Arts from the Iceland University of Arts in 2014, she enrolled in MA in Fine Arts in Gerrit Rietveld Academy (Sandberg Instituut) in 2015 and graduated with Distinction in MA Curation from Central Saint Martins in 2019. Helena has exhibited her works in Harbinger project space, The Living Art Museum and at Sequences Art Festival VIII. She has also exhibited internationally, for example in Addis Ababa Video Festival, Partcours Art Festival in Dakar and most recently during Art Licks Festival in London.

Sunna Ástþórsdóttir

My name is Sunna Ástþórsdóttir and I am running for the chairman of the board of The Living Art Museum. I am the museum's current Associate Director and in recent years I have led various exhibitions and projects for the benefit of art both here in Iceland and abroad.

I lived and worked for almost a decade in Denmark. I graduated from art theory at the University of Copenhagen in 2018 and worked as a project coordinator at Cph Art Week, the artist Simon Starling, Den Frie Udstillingsbygning (exhibition space owned by artists) and Nikolaj Kunsthal.

Since I moved back to Iceland, I have worked for Nýló in parallel with independent project work and have been involved as an exhibition and project manager, text writer and producer for artists, artist-run spaces and exhibition institutions. These include Reykjavík Art Museum, Iceland University of the Arts, the Sculptors' Association, Artzine, Reykjavík Arts Festival, the Icelandic Broadcasting Service (RÚV)  and the Association of Icelandic Visual Artists. Most recently, I participated in the founding of the art magazine Art in Iceland and upcoming is curating The Wheel 2021 and the MA graduation exhibition. Additionally, I am the Chairman of the Board of Sequences art festival. 

In Nýló I have been managing the daily operations, organising and curating exhibitions and projects, such as Ásta Ólafsdóttir's retrospective and Ragnheiður Gestsdóttir, Sindri Leifsson and Sigrún Hrólfsdóttir’s recent group exhibition. I have enjoyed myself here for the last 2,5 years, the highlight has been the joy of experimentation and the fruitful and meaningful collaborations with artists and the general public — something I’d be excited to continue developing.

Freyja Eilíf

Freyja Eilíf (b. 1986) graduated from the Visual Arts Department of the Iceland Academy of the Arts in 2014 and has been working as an artist and a curator since then, as well as directing Ekkisens Art Space, which hosted over 100 exhibitions in 2014-2019. She is now the owner of The Museum of Perceptive Art, an exhibition space and an experimental studio.

Through her work as the director of Ekkisens and the Museum of Perceptive Art, Freyja Eilíf has managed numerous group exhibitions in Reykjavík, around Iceland and also in Europe and the United States, e.g. in HilbertRaum in Berlin, Durden & Ray in Los Angeles, DZIALDOV in Berlin, Two Queens in Leicester and Metropol in Tallinn. She has also participated in the Supermarket Art Fair in Stockholm and the OPAF Art Fair in San Pedro, California.

In 2016, Freyja Eilíf was the holder of Tilberinn, an award for courage and diligence in the field of visual arts. She has received a scholarship from the Artists' Wages Fund and been invited on residencies organized by the Cité des arts in Paris, France, Fylkeskultursenter in Tromsø, Norway, Kunstnerhuset in Lofoten, Norway, Kunstlerhaus FRISE in Hamburg, Germany and SÍM in Berlin.

In addition to her exhibition related work, she has worked as a technician at the Reykjavík Art Museum, teaching undergraduate and visual arts at the Reykjavík Art School and was a visiting lecturer at The Vilnius Academy of Art.

Jóna Hlíf Halldórsdóttir

Jóna Hlíf has extensive experience in the fields of the visual arts and their management. She has worked as an independent visual artist since 2006, served as chairman of the Sculptors' Association in Reykjavík (2011-2013), chairman of the Association of Icelandic Visual Artists (2014-2018) and director of Gerðarsafn (2019-2021). She has also served on the boards of Skaftfell, the Association of Icelandic Artists and the Reykjavík Art Festival. Jóna Hlíf was part of the editorial board of the magazine STARA, which aimed to promote discussion and knowledge of art.

Jóna Hlíf has established herself as an artist with solid knowledge in the arts as well as exhibition management, museum work and art teaching. She has partaken in numerous solo and group exhibitions in museums and exhibition spaces in Iceland and abroad. Her work is represented in the collection of all the major museums in Iceland and she has received five artists' salaries.

Jóna Hlíf has been a part-time lecturer at the Iceland Academy of the Arts since 2013 and the Academy of Fine Arts in Akureyri since 2010. She has worked as an independent curator along with her own art practice. She co-founded and ran Galleri Box (2005-2009) and Verksmiðjan á Hjalteyri, which received the Eyrarrósin 2016 as an outstanding cultural project in the countryside.

Jóna Hlíf graduated from the Academy of Fine Arts in Akureyri in 2005, completed an MFA degree from Glasgow School of Art in Scotland in 2007 and an MA in art education from the Academy of Fine Arts in 2013.



Helena Aðalsteinsdóttir

Helena Aðalsteinsdóttir is an artist and curator. For the last ten years, she has worked with varied institutions from artist-run project spaces to museums, radio and educational establishments. She is the founder of artist run project space at7 in Amsterdam (2017-2019) and collaborative artist residency in Hrísey Iceland (2014-). She currently works as Assistant to Head of Exhibitions at Central Saint Martins in Iceland and as guest curator for Kling & Bang. She interested in collaborative art practices, creating space for experimentation and curating possible futures. Helena received her BA degree in Visual Arts from the Iceland University of Arts in 2014, she enrolled in MA in Fine Arts in Gerrit Rietveld Academy (Sandberg Instituut) in 2015 and graduated with Distinction in MA Curation from Central Saint Martins in 2019. Helena has exhibited her works in Harbinger project space, The Living Art Museum and at Sequences Art Festival VIII. She has also exhibited internationally, for example in Addis Ababa Video Festival, Partcours Art Festival in Dakar and most recently during Art Licks Festival in London.

Sunna Ástþórsdóttir

My name is Sunna Ástþórsdóttir and I am running for the chairman of the board of The Living Art Museum. I am the museum's current Associate Director and in recent years I have led various exhibitions and projects for the benefit of art both here in Iceland and abroad.

I lived and worked for almost a decade in Denmark. I graduated from art theory at the University of Copenhagen in 2018 and worked as a project coordinator at Cph Art Week, the artist Simon Starling, Den Frie Udstillingsbygning (exhibition space owned by artists) and Nikolaj Kunsthal.

Since I moved back to Iceland, I have worked for Nýló in parallel with independent project work and have been involved as an exhibition and project manager, text writer and producer for artists, artist-run spaces and exhibition institutions. These include Reykjavík Art Museum, Iceland University of the Arts, the Sculptors' Association, Artzine, Reykjavík Arts Festival, the Icelandic Broadcasting Service (RÚV)  and the Association of Icelandic Visual Artists. Most recently, I participated in the founding of the art magazine Art in Iceland and upcoming is curating The Wheel 2021 and the MA graduation exhibition. Additionally, I am the Chairman of the Board of Sequences art festival. 

In Nýló I have been managing the daily operations, organising and curating exhibitions and projects, such as Ásta Ólafsdóttir's retrospective and Ragnheiður Gestsdóttir, Sindri Leifsson and Sigrún Hrólfsdóttir’s recent group exhibition. I have enjoyed myself here for the last 2,5 years, the highlight has been the joy of experimentation and the fruitful and meaningful collaborations with artists and the general public — something I’d be excited to continue developing.

The candidates vision

Freyja Eilíf

Dear representatives of the Living Art Museum.

I, Freyja Eilíf, offer myself to the Chairman position of the Living Art Museum with the vision of creating a platform around the artistic breadth that contemporary art in Iceland offers today. My goal is to enrich intergenerational conversations with regular experimental events that representatives are offered to participate in and create events where the emphasis is on a conversation between artists and art enthusiasts in the spirit of the reading club, but not at all isolated to that platform.

In my opinion, the wealth of the Living Art Museum lies in the valuable conversation that has taken place there in Icelandic art history, which connects the vegetation and the grassroot of contemporary art, because one does not exist without the other. This uniqueness of its history is very valuable and in my opinion the soil of the Icelandic contemporary art scene. It's the reason for its rise and strengthening we have witnessed in recent decades, from which we have sprung.

It is my vision that the Living Art Museum will continue high-quality exhibition activities under the direction of artistic curators, but also be a platform for experimental exhibitions where artists create events through direct conversation with each other. I believe that the Living Art Museum can enjoy the good housing it is now in, with proximity to capital and other art activities and at the same time shape its uniqueness in the Icelandic art landscape as a unifying force of visual artists. That one does not have to exclude another.

I want to open the Living Art Museum into more dialogue and collaborative projects on an international level, through projects that are formulated with the representatives who are interested in participating in such projects.

Regarding the museum property, I think it is right to look at the possibilities inherent in digital media, make it (along with the Living Art Museum's activities) more accessible online and on social media, play with the possibilities inherent in online artistic museum education, online artistic artist chat and thus expand the space of Living Art Museum internationally on the web.

I want to increase the recruitment of representatives. I would also like to make the activities and history of the Living Art Museum accessible to younger generations and make sure that information is provided to all representatives on important issues, meeting invitations and everything that is available to them to participate in. When I graduated from the Academy of Fine Arts, I was looking forward to becoming a member of the Living Art Museum and I want to make sure that emerging artists feel the same way today.

I have experience as an owner of an exhibition space of seven years, but I am basically a self-employed artist who has a great passion and power to offer to the social art landscape. I am aware of the volunteer work that a job at the Living Art Museum might entail and I am not afraid of that. For those who want to see my previous work, I would like to point out my personal website and the website of the Museum of Perceptive Art:

http://www.freyjaeilif.com

http://www.skynlistasafnid.com

Jóna Hlíf Halldórsdóttir

ALL FOR ART

During the past few years big changes have taken place at The Living Art Museum (Nýló). It is now a recognized museum operating in accordance with the ICOM code of Ethics for Museums.  

The museum has moved its operations into a great new place and has, for the first time, landed a lease agreement that covers the next 15 years. This marks a certain turning point in the museum’s operations, and what lies ahead involves one of life’s paradoxes: Staying fresh whilst getting older. Nýló and I both know what that means since the museum was founded in 1978, the same year I was born. But getting older is good and most things improve with age. 

My artistic vision for The Living Art Museum is simply this: To focus on what lays ahead and to nurture past accomplishments. 

·       Nýló should continue to be the best when it comes to contemporary art and be at the forefront in Iceland in exhibiting outstanding, interesting, experimental, provocative, and challenging art creations. 

·       Nýló should support artists, young and old, and their influence on the museum should count; they should feel that it is their museum as well. 

·       Nýló should take advantage of the current situation and seize future opportunities to ensure its financial stability.

·       Nýló should continue to lead research on artists initiatives, artist-run spaces, and performances, with a continuation of archiving and documentation of this current chapter of Icelandic art history. 

·       Nýló’s art collection needs to be properly exhibited – in the sense that it is both a part of our cultural heritage which should be respected and understood, while also motivating people to create new art and continuing discussions.  

My artistic vision considers the challenges which I believe The Living Art Museum is currently facing. I want to use this point in time as a period of positive tension, as a moving spirit for the next chapter in the history of the museum. As chairperson of the board for The Living Art Museum I would like the members to experience unity and have their voices be heard. We will achieve this through active communication between, and equality between, both members and generations, and by making the works of all members, regardless of age, more visible. To ensure this I think it is important, among other things, to revive grassroots exhibitions, as were common in the past. 

Financial stability in running the museum is another challenge – unfortunately all too common in connection with many cultural activities and industries today. The pandemic might beget economic crisis during the years ahead, making such challenges grow even bigger. As a chairperson, I will use my experience and knowledge acquired during the time I was director of SÍM where I, among other things, succeeded with our campaign We Pay the Artist. I would use my extensive experience in writing and formulating applications for grants within state cultural and political systems, both in Iceland as well as abroad, to secure appropriate financing. I also want to focus on the museum having a stronger presence, strengthening the museum’s store, and using the museum’s space to attract more guests and events. I believe that this approach will give us a broader and more positive level of communication with the relevant parties and agents that are involved with financing and donations, whether it be the government, the city, or individuals.   

A good environment for visual arts and the healthy operation of Iceland’s main museum devoted to it are a vital part of interesting and progressive cultural activities. The Living Art Museum’s historical and cultural heritage are heavy as heritage tends to be, but it also contains some inspiration and power – allowing us to make the museum a living scene.  

I think that my knowledge, experience, initiative, motivation, humour, and honesty will be of good use for the bright future of The Living Art Museum. 

Jóna Hlíf Halldórsdóttir, female artist and candidate for the position of Chairperson for the Living Art Museum. 



Helena Aðalsteinsdóttir

Here we present the candidates vision, for bio and more information click here

I am delighted to be running as the chairman of the board of the Living Art Museum. My experience both as an artist and curator gives me a unique perspective. With a sharp vision for the future, a big heart and a sustainable way of thinking, I consider myself well equipped to continue the legacy of the Living Art Museum as an artist-run museum.

Reflections on the role of chairman:

The Living Art Museum has undergone major changes and it is important that the museum is responsive to changing times. One of the roles of the Living Art Museum is to be a nourishment for active artists and members. To achieve this, the museum must be active in developing discourse and experimental projects. We are constantly facing new challenges and opportunities and the role of the Living Art Museum is to answer them.
 

My main emphases are:

  1. It is important that the Living Art Museum continues to be a space that encourages experimental practices in the arts. The space should be a place that can ask big, difficult, small and embarrassing questions.
  2. Enrich inclusivity in exhibitions and welcome diverse voices to participate in the museum's programming, with the aim of counteracting cultural differentiation in society. I believe it is the social duty of the Living Art Museum to reflect the diversity in the arts in Iceland.
  3. Support international collaborations between artists, exhibition spaces and curators.
  4. Create space for discussion. Nýló's reading group is e.g. a great example of such a space and it inspires more potential events that explore the content of exhibitions, e.g. screenings.
  5. Discover the Living Art Museum's archives and collections through the lens of scholars and artists. With the aim of preserving the past, placing it in the context of the present and shaping the future.
     

Programming:

I will celebrate young artists and artists who challenge the boundaries of artistic standards, experiment and take risks. I would like to strengthen the connection between international curators and the Icelandic art scene, e.g. by creating an open call for curators to work with artists in Iceland.

In order for the Living Art Museum to be a source of nourishment for artists, visitors and all those involved in its activities, it is necessary to promote sustainability at work. This involves creating a program that can sustain itself within the given funding. It is important that all communication is done with respect and patience. The museum must be accessible to a diverse group of people and be a centre of art and education. 
 

Funding:

An idea of an accessible way to support the museum is to start a regular magazine under the auspices of the museum. This short magazine would be published several times a year and would be based on a conversation between the museum’s collection, artists and scholars. This is an exciting way to make the Living Art Museum's collection accessible and reach new supporters through a subscription. Subscribers will also be invited to exhibitions and special events.
 

Caring for the museum’s collection:

I would like to continue to represent the Living Art Museum as a place for research for those interested in contemporary art. Collaborations with universities will be encouraged, e.g. in projects in exhibition management, museum studies, art history and art teaching.

Sunna Ástþórsdóttir


 Dear members of Nýló,

Nýló is an active conversation. We, the members, are the heart and it’s up to us to take Nýló wherever we want to go. Where does the pulse of contemporary art strike today? What about tomorrow? The present is passing us by and Nýló will always be changing. We must therefore constantly look at which direction we are going.

I bring knowledge, curiosity and drive to Nýló, to the exhibitions, the collection and everything in between. Nýló nurtures the art scene, gives strength to the working conditions of artists, adds to the history of art, reaches out to unexpected audiences and last but not least, asks questions. Not necessarily to find the right answers, but because the act of asking is an act of curiosity and movement. 

As chairman of Nýló, I want to bring the board and staff together, to look at how this museum can best fulfill its role as an acknowledged, artist-run museum and exhibition space. These are some of my main focus points:

PARTICIPATION
Different forms of art should be brought together, as well as artists and audiences with different backgrounds and with different interests. We took the first step last autumn, by calling out for exhibition proposals from marginalized groups, and now it’s time for the next one: How do we choose exhibitions? How are we collecting? What methods are we using? What can we do for those artists who are starting their careers or settling down here?

CONVERSATION
I want to maintain an active conversation with members and the public. Send out newsletters, ask for project proposals instead of wait for them. Promote the collection work, use the new website for editorial texts and activate a conversation with students of arts and art theory.

EXHIBITIONS
Continue to plan exhibitions in advance and give artists time and space to work. I want to see exhibitions come out of unexpected collaborations, voices who we haven’t heard for a long time, and voices that haven’t gotten the chance to prosper yet. 

LIVE EVENTS
Emphasize live events, education and pop-up exhibitions to put in context or create overlap with current exhibitions and collection projects. This way, we create knowledge, tend to different groups of visitors and take good care of the resources of the museum and energy of the staff.

COLLECTION
I want to re-introduce the concept of a living collection. Invite curators, local and from abroad, or curatorial students, to create an exhibition using works from the collection. Bring together working artists and works from the collection. 

FUNDRAISING
I want to strengthen the Light Bazaar and reshape the Friends-of-Nýló system. This will increase income so that we can reduce volunteer work.

I would also like to strengthen international cooperation and apply to Nordic grant funds, which are accessible for organizations on the run such as Nýló.

INSTITUTION?
When Nýló was almost 40 years old the museum moved to the Marshall House and has now settled in well. We can’t travel back in time and I suspect that as a society we have little interest in doing so. The founders of the museum posed the right question at the right time, let us keep that in mind: What are other institutions in Iceland not doing? I would like to base the collaboration with the members, the board, the staff and the indispensable volunteers, on this question. 

We do this together. I am running for Chairman with joy in my heart, and confidence that I can take on this exciting task. 

Yours sincerely,

Sunna

The candidates vision

Freyja Eilíf

Dear representatives of the Living Art Museum.

I, Freyja Eilíf, offer myself to the Chairman position of the Living Art Museum with the vision of creating a platform around the artistic breadth that contemporary art in Iceland offers today. My goal is to enrich intergenerational conversations with regular experimental events that representatives are offered to participate in and create events where the emphasis is on a conversation between artists and art enthusiasts in the spirit of the reading club, but not at all isolated to that platform.

In my opinion, the wealth of the Living Art Museum lies in the valuable conversation that has taken place there in Icelandic art history, which connects the vegetation and the grassroot of contemporary art, because one does not exist without the other. This uniqueness of its history is very valuable and in my opinion the soil of the Icelandic contemporary art scene. It's the reason for its rise and strengthening we have witnessed in recent decades, from which we have sprung.

It is my vision that the Living Art Museum will continue high-quality exhibition activities under the direction of artistic curators, but also be a platform for experimental exhibitions where artists create events through direct conversation with each other. I believe that the Living Art Museum can enjoy the good housing it is now in, with proximity to capital and other art activities and at the same time shape its uniqueness in the Icelandic art landscape as a unifying force of visual artists. That one does not have to exclude another.

I want to open the Living Art Museum into more dialogue and collaborative projects on an international level, through projects that are formulated with the representatives who are interested in participating in such projects.

Regarding the museum property, I think it is right to look at the possibilities inherent in digital media, make it (along with the Living Art Museum's activities) more accessible online and on social media, play with the possibilities inherent in online artistic museum education, online artistic artist chat and thus expand the space of Living Art Museum internationally on the web.

I want to increase the recruitment of representatives. I would also like to make the activities and history of the Living Art Museum accessible to younger generations and make sure that information is provided to all representatives on important issues, meeting invitations and everything that is available to them to participate in. When I graduated from the Academy of Fine Arts, I was looking forward to becoming a member of the Living Art Museum and I want to make sure that emerging artists feel the same way today.

I have experience as an owner of an exhibition space of seven years, but I am basically a self-employed artist who has a great passion and power to offer to the social art landscape. I am aware of the volunteer work that a job at the Living Art Museum might entail and I am not afraid of that. For those who want to see my previous work, I would like to point out my personal website and the website of the Museum of Perceptive Art:

http://www.freyjaeilif.com

http://www.skynlistasafnid.com

Jóna Hlíf Halldórsdóttir

ALL FOR ART

During the past few years big changes have taken place at The Living Art Museum (Nýló). It is now a recognized museum operating in accordance with the ICOM code of Ethics for Museums.  

The museum has moved its operations into a great new place and has, for the first time, landed a lease agreement that covers the next 15 years. This marks a certain turning point in the museum’s operations, and what lies ahead involves one of life’s paradoxes: Staying fresh whilst getting older. Nýló and I both know what that means since the museum was founded in 1978, the same year I was born. But getting older is good and most things improve with age. 

My artistic vision for The Living Art Museum is simply this: To focus on what lays ahead and to nurture past accomplishments. 

·       Nýló should continue to be the best when it comes to contemporary art and be at the forefront in Iceland in exhibiting outstanding, interesting, experimental, provocative, and challenging art creations. 

·       Nýló should support artists, young and old, and their influence on the museum should count; they should feel that it is their museum as well. 

·       Nýló should take advantage of the current situation and seize future opportunities to ensure its financial stability.

·       Nýló should continue to lead research on artists initiatives, artist-run spaces, and performances, with a continuation of archiving and documentation of this current chapter of Icelandic art history. 

·       Nýló’s art collection needs to be properly exhibited – in the sense that it is both a part of our cultural heritage which should be respected and understood, while also motivating people to create new art and continuing discussions.  

My artistic vision considers the challenges which I believe The Living Art Museum is currently facing. I want to use this point in time as a period of positive tension, as a moving spirit for the next chapter in the history of the museum. As chairperson of the board for The Living Art Museum I would like the members to experience unity and have their voices be heard. We will achieve this through active communication between, and equality between, both members and generations, and by making the works of all members, regardless of age, more visible. To ensure this I think it is important, among other things, to revive grassroots exhibitions, as were common in the past. 

Financial stability in running the museum is another challenge – unfortunately all too common in connection with many cultural activities and industries today. The pandemic might beget economic crisis during the years ahead, making such challenges grow even bigger. As a chairperson, I will use my experience and knowledge acquired during the time I was director of SÍM where I, among other things, succeeded with our campaign We Pay the Artist. I would use my extensive experience in writing and formulating applications for grants within state cultural and political systems, both in Iceland as well as abroad, to secure appropriate financing. I also want to focus on the museum having a stronger presence, strengthening the museum’s store, and using the museum’s space to attract more guests and events. I believe that this approach will give us a broader and more positive level of communication with the relevant parties and agents that are involved with financing and donations, whether it be the government, the city, or individuals.   

A good environment for visual arts and the healthy operation of Iceland’s main museum devoted to it are a vital part of interesting and progressive cultural activities. The Living Art Museum’s historical and cultural heritage are heavy as heritage tends to be, but it also contains some inspiration and power – allowing us to make the museum a living scene.  

I think that my knowledge, experience, initiative, motivation, humour, and honesty will be of good use for the bright future of The Living Art Museum. 

Jóna Hlíf Halldórsdóttir, female artist and candidate for the position of Chairperson for the Living Art Museum. 



Helena Aðalsteinsdóttir

Here we present the candidates vision, for bio and more information click here

I am delighted to be running as the chairman of the board of the Living Art Museum. My experience both as an artist and curator gives me a unique perspective. With a sharp vision for the future, a big heart and a sustainable way of thinking, I consider myself well equipped to continue the legacy of the Living Art Museum as an artist-run museum.

Reflections on the role of chairman:

The Living Art Museum has undergone major changes and it is important that the museum is responsive to changing times. One of the roles of the Living Art Museum is to be a nourishment for active artists and members. To achieve this, the museum must be active in developing discourse and experimental projects. We are constantly facing new challenges and opportunities and the role of the Living Art Museum is to answer them.
 

My main emphases are:

  1. It is important that the Living Art Museum continues to be a space that encourages experimental practices in the arts. The space should be a place that can ask big, difficult, small and embarrassing questions.
  2. Enrich inclusivity in exhibitions and welcome diverse voices to participate in the museum's programming, with the aim of counteracting cultural differentiation in society. I believe it is the social duty of the Living Art Museum to reflect the diversity in the arts in Iceland.
  3. Support international collaborations between artists, exhibition spaces and curators.
  4. Create space for discussion. Nýló's reading group is e.g. a great example of such a space and it inspires more potential events that explore the content of exhibitions, e.g. screenings.
  5. Discover the Living Art Museum's archives and collections through the lens of scholars and artists. With the aim of preserving the past, placing it in the context of the present and shaping the future.
     

Programming:

I will celebrate young artists and artists who challenge the boundaries of artistic standards, experiment and take risks. I would like to strengthen the connection between international curators and the Icelandic art scene, e.g. by creating an open call for curators to work with artists in Iceland.

In order for the Living Art Museum to be a source of nourishment for artists, visitors and all those involved in its activities, it is necessary to promote sustainability at work. This involves creating a program that can sustain itself within the given funding. It is important that all communication is done with respect and patience. The museum must be accessible to a diverse group of people and be a centre of art and education. 
 

Funding:

An idea of an accessible way to support the museum is to start a regular magazine under the auspices of the museum. This short magazine would be published several times a year and would be based on a conversation between the museum’s collection, artists and scholars. This is an exciting way to make the Living Art Museum's collection accessible and reach new supporters through a subscription. Subscribers will also be invited to exhibitions and special events.
 

Caring for the museum’s collection:

I would like to continue to represent the Living Art Museum as a place for research for those interested in contemporary art. Collaborations with universities will be encouraged, e.g. in projects in exhibition management, museum studies, art history and art teaching.

Sunna Ástþórsdóttir


 Dear members of Nýló,

Nýló is an active conversation. We, the members, are the heart and it’s up to us to take Nýló wherever we want to go. Where does the pulse of contemporary art strike today? What about tomorrow? The present is passing us by and Nýló will always be changing. We must therefore constantly look at which direction we are going.

I bring knowledge, curiosity and drive to Nýló, to the exhibitions, the collection and everything in between. Nýló nurtures the art scene, gives strength to the working conditions of artists, adds to the history of art, reaches out to unexpected audiences and last but not least, asks questions. Not necessarily to find the right answers, but because the act of asking is an act of curiosity and movement. 

As chairman of Nýló, I want to bring the board and staff together, to look at how this museum can best fulfill its role as an acknowledged, artist-run museum and exhibition space. These are some of my main focus points:

PARTICIPATION
Different forms of art should be brought together, as well as artists and audiences with different backgrounds and with different interests. We took the first step last autumn, by calling out for exhibition proposals from marginalized groups, and now it’s time for the next one: How do we choose exhibitions? How are we collecting? What methods are we using? What can we do for those artists who are starting their careers or settling down here?

CONVERSATION
I want to maintain an active conversation with members and the public. Send out newsletters, ask for project proposals instead of wait for them. Promote the collection work, use the new website for editorial texts and activate a conversation with students of arts and art theory.

EXHIBITIONS
Continue to plan exhibitions in advance and give artists time and space to work. I want to see exhibitions come out of unexpected collaborations, voices who we haven’t heard for a long time, and voices that haven’t gotten the chance to prosper yet. 

LIVE EVENTS
Emphasize live events, education and pop-up exhibitions to put in context or create overlap with current exhibitions and collection projects. This way, we create knowledge, tend to different groups of visitors and take good care of the resources of the museum and energy of the staff.

COLLECTION
I want to re-introduce the concept of a living collection. Invite curators, local and from abroad, or curatorial students, to create an exhibition using works from the collection. Bring together working artists and works from the collection. 

FUNDRAISING
I want to strengthen the Light Bazaar and reshape the Friends-of-Nýló system. This will increase income so that we can reduce volunteer work.

I would also like to strengthen international cooperation and apply to Nordic grant funds, which are accessible for organizations on the run such as Nýló.

INSTITUTION?
When Nýló was almost 40 years old the museum moved to the Marshall House and has now settled in well. We can’t travel back in time and I suspect that as a society we have little interest in doing so. The founders of the museum posed the right question at the right time, let us keep that in mind: What are other institutions in Iceland not doing? I would like to base the collaboration with the members, the board, the staff and the indispensable volunteers, on this question. 

We do this together. I am running for Chairman with joy in my heart, and confidence that I can take on this exciting task. 

Yours sincerely,

Sunna